The key to motivating yourself or others to do anything is to understand your WHY – the genuine deep-seated purpose behind what you do. When you know your WHY, it then becomes much easier to understand HOW you need to act and WHAT you need to do day-by-day to bring that WHY to life.Everyone has a WHY but not everyone has got around to thinking about it and articulating it yet. If you understand WHY you do what you do, then every day you'll feel inspired to go to work and come home feeling fulfilled. Happiness comes from WHAT you do but fulfillment comes from WHY you do it.